AT THE heart of the Queensland coast is the prosperous and friendly city of Mackay.

In Mackay you can do everything from beachcombing along the secluded shores of the Coral Sea to browsing through the great range of boutique stores along the laidback, palm-lined streets of the attractive city centre.

This region is a gorgeous blend of attractions for people on holiday. Sun, sand and tropical trees will put you in a holiday mood as soon as you get here. What’s more, you’ll find that you are spoiled for choice – the Mackay region has 31 beaches!

In Mackay itself, the wide blue Pioneer River flows past the city’s lovingly restored heritage buildings, and a five-minute drive will bring you to the world-class Mackay Marina – the base for activities such as jet-skiing tours, parasailing, snorkelling day trips, sunset cruises, fishing charters and whale watching (in season).

Wander through a colourful market or discover the city’s lively arts scene. Take the Heritage Walk, which guides you past 20 Heritage-listed buildings in the city centre, combined with Queensland’s best collection of art deco style architecture.

Don’t miss Artspace Mackay - the city’s art gallery and heritage museum - or the fascinating Mackay Regional Botanic Gardens.

Many of the wonders of the Great Barrier Reef are just a stone’s throw from the Mackay coast. Water-based activities are available from the Mackay Marina … or consider a romantic getaway to one of the nearby islands.

Join a guided city sights tour or eco day tour to the rainforest - or if you prefer to drive yourself, a detailed self-drive brochure is available from Mackay Visitor Information Centres.