Action Graphics was founded by husband and wife team, John and Bev Ursem in November 1981 and initially began operations by offering graphic design and typesetting services to the local industry. Income was supported by the ownership of a national magazine called Archery Action, a bi-monthly magazine catering for field archers and bowhunters within Australia.
A screenprinting division was created by bringing in John's brother Peter and his wife Gerda in 1982 to cater for local demand and supplying archery field/bowhunting targets to clubs situated troughout Australia. Looking for further growth representation throughout Queensland was brought about by engaging the services of commission agents. Peter Lampard servicing Outback Queensland and Jim White the coastal area from Gympie to Cairns.
Looking to utilise skills and equipment another magazine was created in 1987, this time to service the travelling public with the introduction of Travel Action New England Highway magazine. It covered an area from Toowoomba in Queensland to Maitland in NSW. The Travel Action format proved to be very popular and another publication was created in 1989 to promote the western areas of Queensland. Thus Travel Action Matilda Country was born. It was further complimented with the introduction of the Bruce Highway and Byways magazine in 1993 covering coastal Queensland from Gympie in the south to Cairns in the North.
During that same year a business relationship was developed with aboriginal artist Terry Dhurritjini Yumbulul from Nhulunbuy in the Northern Territory. A range of garments was created featuring Terry's ethnic art and marketed throughout outlets in Australia. To help further enhance the range a clothing factory was created in 1990. It also provided another clientele base with the creation of a range of school garments and gave the company scope to create custom-designed commercial garments featuring seam to seam panel prints.
Although quite diversified the company now provides products which are very compatible with each other. From supplying an advert in the Travel Action magazine to producing a colour brochure or creating a screenprinted/embroidered garment or product to the same client, Action Graphics continues to play a large role in providing an important service to the more remote parts of Queensland.